Market Research In Schools Essays (1158 words) - Soft Drink

Market Research In Schools Danielle Lebens Philosophy Moreau Writing assignment 2 In the article Schools Profit From Offering Pupils for Market Research, Mary Tabor explains the new relationship between schools and businesses. During the school day, businesses use children as willing subjects of market research. They do such things as taste tests and answer opinion polls. This is a difficult subject to pick a definite side on, because both sides have good arguments. This paper will explain both sides and come up with a solution. Almost anyone will agree that exploiting children is bad. Students are in school to learn and taking polls and taste tests are in no way an education. Through this market research, the companies are merely trying to find an easier way to target children. This situation is similar to the calls that people get at home. It is dinnertime and the phone rings. Mom jumps up from the dinner table and answers the phone. It is a market research firm and they would like to ask Mom a few questions. Mom is angered by the call and hangs up. This is a prime example of market research and the inconvenience it causes. Advertisers realize that schools are the perfect places to develop new markets. Kids can not hang up the phone or change the channel. Schools used to be the only place where children were not targeted. Children are entitled to have a place where they can feel no one will be trying to sell them something. If children are constantly exposed to this kind of market research they will begin to think that their education is not important. They will not be able to focus in class, because they will be waiting for the next poll or taste test. This is detrimental to do during class time. It is commendable that the school asked the parents for permission before letting the companies come in to do their research. Unfortunately, this market research has opened the doors to other marketing. Direct marketing to kids has already begun in some schools. Kids in elementary school and high school walk around with Nestle and Calvin Klein book covers. Soon students will be sitting in Pepsi owned chairs, at Pizza Hut desks, with Oreo school bags, looking at a Campbell's chalkboard. As funny as this may sound, it is a definite possibility. According to a recent Time magazine article, the district administrators in Plymouth, Mich. are considering auctioning school names to the highest bidding corporation. Imagine sending kids off to McDonald's Elementary or Coca-Cola High. It may not end there. The situation may snowball into something terribly worse. What if they begin to recruit our children as actual workers? Even if the work was fun or educational, that is unacceptable. Childho od should be the least stressful time in life and work will make the children hardened with the real world. These market research companies should be taken out of the schools and kept away from the children. On the other hand, there is some truth to what Secretary of Education, Richard Bailey is says, Better education is everybody's business(Labi 45). The government spends more money on the military services than on a good education for our children. It is reasonable to say that military service does not need all the funds it receives. However, the funds are still used for unnecessary technology and nuclear weapons we will not ever use or need to use. Meanwhile, the children responsible for our future sit in rotting desks with faded, outdated textbooks, in classrooms filled to maximum capacity, listening to an underpaid and overworked teacher. It is no wonder so many children do not even bother going to college and beyond. So it is up to the school officials to find a means of paying for important educational equipment, such as books, computers, and video equipment. It is no surprise, that schools turn to the people who have money and are willing to spend it on the future. For many years now, schools have had agreements with companies that supply schools with learning tools in exchange product sales. Students in most schools collect box tops, soup labels, and store receipts. The school can redeem them for athletic or educational

How to Cut Down on Your Cars Greenhouse Gases

How to Cut Down on Your Cars Greenhouse Gases Greenhouse gases, responsible for global climate change, are emitted in large part from the combustion of fossil fuels like oil, coal, and natural gas. Most of the emissions from fossil fuels come from power plants, but second ranked is transportation. In addition to carbon dioxide, motor vehicles release particulate pollution, carbon monoxide, nitrogen oxides, hydrocarbons, and volatile organic compounds. Maybe you have already adjusted many aspects of your lifestyle to reduce your carbon footprint, including installing LED lights, turning down the thermostat, and eating less meat. However, in your driveway sits glaring evidence of one source of greenhouse gas that you could not get rid of: your car. For many of us, especially in rural areas, bicycling or walking to school and to work may not be an option, and public transportation may simply not be available. Do not fret; there are still actions you can take to lower the pollution and greenhouse gas emissions you produce when driving. Fuel Economy vs. Emissions We generally assume a vehicle with better fuel economy will also release fewer harmful emissions, including greenhouse gases. The correlation generally holds true, with a few caveats. Decades-old vehicles were built under much more relaxed emissions regulations and can be prodigious pollution producers despite a relatively modest thirst for fuel. Similarly, you may be getting 80 miles per gallon on that old two-stroke scooter, but that smoke will contain much more harmful pollutants, much of it from partially burned gasoline. And then there are the cars with emission control systems releasing illegal amounts of pollution, like those finger-pointed during the infamous Volkswagen small diesel engine scandal. The obvious place to start to reduce emissions, of course, is by choosing a modern vehicle with the best possible fuel economy. Models can be compared using a handy web tool put together by the U.S. Department of Energy (DOE). Be realistic about your needs: how many times a year will you really need a pick-up truck, sport-utility vehicle, or minivan? Performance is another fuel economy killer, but if you really want a sportier car, favor a four-cylinder model with a turbocharger instead of a larger six or eight (or twelve!) cylinder car. The turbo kicks in on demand, with the more frugal four cylinders doing the work the rest of the time. Manual vs. Automatic Not so long ago manual transmissions provided better fuel economy than automatic transmissions. It was a good excuse for those who love to row their own gears but modern automatic transmissions, which now have 5, 6, and even more gears, provide better mileage. Continuous Variable Transmissions (CVT) are even better at maintaining the engine’s revolutions at the right speed, beating even the most skilled stick-shift enthusiasts. Older Car, Newer Car Older cars were designed and constructed in the context of emission regulations that were much less restrictive than they are today. Much improvement has been made in the 1960s, with the development of the catalytic converter and fuel injection, but it wasn’t until the soaring gas prices in the 1970s that real fuel efficiency gains were made. Amendments to the Clean Air Act gradually improved car emissions starting in 1990, with important gains made in 2004 and 2010. Generally, a more recent car will have better technology to reduce emissions including electronic direct fuel injection, smarter electronic control units, lower drag coefficient, and improved transmissions. Maintenance You probably heard this one before: simply keeping your tires inflated to the proper level will save you in fuel costs. Under-inflated tires will cost you as much as 3% in fuel costs, according to the DOE. Maintaining proper pressure will also improve your stopping distance, reduce risks of skidding, rollovers, and blowouts. Check for the appropriate pressure on a sticker located in the jam of the driver-side door; do not refer to the pressure value printed on the tire sidewall. Replace your engine air filter at the interval specified in your owner’s manual, or more frequently if you drive in especially dusty conditions. The dirtier your air filter is, the more fuel you will use. Do not ignore lit check engine lights, even when you feel like the car is operating normally. Often the emissions control system is a fault, which means you are polluting more than usual. Bring the car to your mechanic for a proper diagnostic, it may save you from more expensive damage later on. Car Modifications After-market performance modifications abound in some types of cars – louder exhaust pipes, modified air intakes, reprogrammed fuel injection. All those features increase your engine’s fuel needs, so get rid of them or better yet don’t install them in the first place. Larger tires and suspension lifts need to go too. Roof racks and cargo boxes should be put away when not in use, as they severely affect fuel economy, especially on smaller cars. Empty your car trunk too, as it takes extra fuel to carry around that golf bag you never have time to get out, or those crates of books you’ve been meaning to drop off at the thrift store. What’s Your Driving Style? Driving behavior is another place where you can make a big difference in your emissions and fuel use without spending any money. Slow down: according to AAA, going 60 mph instead of 70 mph on a 20-mile commute will save you 1.3 gallons on average over the work week. Accelerate and stop gently, and coast while you can. Keep your windows up to reduce drag; even running the air conditioning requires less energy. Letting your car idle in the morning is unnecessary, uses fuel, and produces useless emissions. Instead, gently warm up your engine by accelerating smoothly and keeping a lower speed until your car reaches its operating temperature.

6 Creative Job Search Tips You Can Learn From Hacks That Worked

6 Creative Job Search Tips You Can Learn From Hacks That Worked In a job search, it’s hard to go wrong with a solid set of basics: resume, cover letter, firm handshake. But sometimes getting the job you want means getting a little creative, and thinking outside the applicant box. After all, if a hiring manager is going to look at hundreds (and maybe thousands?) of job applications, it can’t hurt to stand out from the crowd if the time and place is right. Let’s look at six daring aspirants who stepped outside the usual- and succeeded. Then, see if you can use some smarts and creativity to adapt their stunts into something that will wow hiring managers in your field. 1. Let them come to you.Frustrated with his post-college job search, Andrew Horner decided to turn the tables and get potential employers to come to him. He created a website listing some pertinent details about himself, and closing with an application for potential employers. His risky gamble ultimately paid off. If you can think of a way to bring people to your r esume, rather than the other way around, go for it.2. Put your face where they can’t miss it.Designer Miguel Rato showcased his skills by putting his face and professional stats on a mocked-up milk carton to grab the attention of potential employers, making sure to include his skills, experience, and bio. Having seen what they were, indeed, â€Å"missing,† a potential employer soon found him and offered him a job. This one is over the top, but the lesson you can take from it is that creativity, when done well, is usually rewarded.3. Tailor your pitch as specifically as possible.Designer Eric Gandhi wanted to work at Google, so he decided to make his resume look like a Google search results page to show how well he could fit in with the Google vibe. Eventually, the graphic made its way to a Google employee, who helped Eric score an interview. If you make sure to let a company know that you’re not simply copy/pasting your application materials and that you really want to work  there, you’re sure to stand out more.4. Think big.While of course you should always reach for the stars and put everything you have into every application, one guy took this very literally. Recent grad Adam Pacitti was frustrated with his job search, and decided to crowdsource the process. He put up a billboard in his native England, saying simply, â€Å"I spent my last  £500 on this billboard. Please give me a job.† The billboard linked to a webpage containing his resume, and ultimately got him hired (not to mention a lot of attention).5. Say it in song.While karaoke in a job interview is usually frowned not the best idea, account executive Arielle LaGuette decided to get attention for her job application by writing a song about the company. After posting her custom song to YouTube and having a friend at the company pass it along to the powers that be, LaGuette followed up with her (more traditional) resume and cover letter. Presumably the song was c atchy, because she got the gig. Don’t go  too out there for more traditional companies, but if you think your dream gig would be open to some kookiness, it just might work in your favor.6. Dress your resume for success.You know the old saying, â€Å"dress for the job you want, not the job you have?† That kind of aspirational dress code can work for resumes, too. Luis Magalhaes was seeking a job that went beyond his experience, so went for the fanciest package possible: a book-like cover, high-quality paper, and a minimalist design. And it worked- his care and attention to his resume made his application stand out, and scored him an interview.

Some Abortions are Immoral and Some are Moral Essay

Some Abortions are Immoral and Some are Moral - Essay Example The debate on 'Why would a mother choose to end her own child's life' is never ending. There are various moral, ethical, health and legal issues involved. Abortion not only effects mother and her baby but also the rest of the family members: father, siblings of baby, grandparents, friends and everyone else involved in the process. 1. Measure of birth control: 98% of abortions result as a measure of birth control. It is the leading cause of death in America. Since no birth control method is 100% effective, women opt for a termination in case of an unplanned pregnancy ("Abortion 101,"n.d.). 2. Teenage Pregnancy: One of the major reasons of teenage pregnancy is unawareness. Most of these pregnancies are unintended resulting from unsafe sex. Teens choose abortion as they are not prepared to become parents at such an early age of life. In 1999, over 148,000 teenage pregnancies ended in abortion. Most of the abortions are performed without the consent and knowledge of parents. The best measure to prevent the teenage pregnancy is the education about safe sex and support of parents (Alford, 2003). 3. Rape and incest: Rape and incest victims account for 1% of the abortion cases ("Abortion 101,"n.d.).Abortion is often seen as a solution to the problem. But it can have serious long lasting effects on the mother such as depression, guilt, anger, loneliness. (Reardon, 1994). 4. Single parenting: In many cases, woman's partner may not support her in pregnancy and wants to go ahead with the abortion. This leaves mother in dilemma to choose birth or abortion. Understanding the problems faced by single mothers in the society, mother may opt for an abortion ("Why Do Women Have Abortions," 2006). 5. Financial issues: Some mothers consider that they are not financially sound to support their child after birth. This situation may lead to inadequacy of indispensable resources in upbringing of the child. The future and security of both the mother and the child are at risk. Most of the times this situation is due to single parenting ("Why Do Women Have Abortions," 2006). 6. Pregnancy due to a dishonest premarital or extramarital relationship: Pregnancy resulting from an illicit relation may ruin a women's family and social life. It may have serious impact on other family members such as her husband, other children, in laws and friends. 7. Pregnancy as a hurdle in education and career: College age women form the major abortion carrying group. Pregnancy is seen as hurdle in realizing their dreams. 8. Gender selection: It is also a major cause of abortions, especially in Asian countries like India and China. Families who do not have enough funds to raise and educate many children, opt for sons who will eventually earn for the family in future and abort girl child with the fear of raising her to be married into someone's else's home. 9. Domestic violence issues: Women subjected to domestic violence in their families do not want to give birth and raise their babies in such an environment and choose an abortion over birth. 10. Birth defects detected in the babies: If the medical tests detect birth defects in the babies, mothers can opt

PERSONAL ETHICAL VIEWPOINT Essay Example | Topics and Well Written Essays - 1000 words

PERSONAL ETHICAL VIEWPOINT - Essay Example Personal ethics and responsibilities enable one to acquire good qualities and be obedient.   Ã‚  Personal responsibility can also be considered as taking responsibility for one’s actions and accepting the consequences resulting from those actions and understanding that the actions affect the people around us. According to my point of view, I think that people should develop good attitudes and virtues in order to act responsibly all the time. The ethical lens inventory helps me to identify my important ethical lens that supports me in maintaining my responsibilities and acting responsibly.   Ethics are personal as everyone has a different foundation and potential for building his/her morals. My morals are mainly building my ethics as they guide me on what to do and what to believe as good and right. The ethical lens inventory is an online assessment that assisted me to learn and determine my preferred ethical lens, identify my ethical biases and understand how the other individuals may view the same ethical dilemma in their own perspectives. In addition, ethical lens inventory helps to identify how to prioritize my core values when making ethical decisions. The ethical lens inventory helps one to determine whether their decisions focus on results or their goals, their rights and responsibilities, reputation, and relationship. These ethical lenses affect people’s decisions and their relationship with others when faced with ethical problems. By understanding my own biases and those of others, I find it easier to arrive on decisions without having conflicts. Personal ethics and responsibilities helps by motivating me to work hard thus leading to the success of my work. As a student my responsibilities help me to work hard on my subjects in order to enhance my learning and understanding. Personal ethics and responsibilities guide one to his or her destiny. My responsibilities lead me to my destiny as it reflects my choices, actions, attitudes, emotions

Security issue on terrorism

Security issue on terrorism When it comes to the word terrorism,what is it? Terrorism is a sudden attack by a small group of people called terrorist that wanted to show their feeling or to get what they want through violent act,the reason why they attack could be related to political issues, religious issues, races issues, economics issues and so on.Terrorist used to attack by bombings and killing. How could the word significant be define? Significant is something more serious, more obvious or more deadly in particular sense and its depending to the situation and circumstances. The reason why terrorism has become a more significant security issues is because Terrorists attacks are stronger (effective) as states do not have strong body to attack like other states. For example, September 11th attacks on the World Trade Center, bali bombings On 10 September 1973, a Provisional IRA bomb exploded in the booking hall at 12.24 pm, causing extensive damage and injuring six people, some seriously. The 3lb (1.4kg) device was thrown without warning into the station by a youth who escaped into the crowd and was not caught. Other than that, Terrorist are more extreme and radical in nature, willing to attack and provoke superpower states. They are willing to attack strong nation states like US, China etc etc. Example, September 11th. Besides that,Terrorist can attack without its own states approval, making it difficult for other states or UN to stop but in the other hand States have reasonable and clear reason why they attack; they attack for benefits and welfare of their sovereignty or welfare of people. Terrorist attacks are less sanely motivated.This case could be refer in the September 11ths tragedy. Terrorist does not have rules of engagement not to attack civilians but in the other hand Legit army have rules of engagement to follow (not to attack unharmed civilians), but terrorist do not have it any ROE such as the Bali Bombing, Terrorist groups are also hard to contact and negotiate with unlike other threats. After the terrorists attack, they could escape to other place and continue their life, they might also have the second attack, its either they attack the same place or not. Next, Terrorists do not need sanction from the UN to do anything they just do it, making them unpredictable such as the September 11th incident, they not need to inform others that they are going to attack, but yet, they attacks on the PWC suddenly and get media attention, this makes terrorism dangerous. Besides that, Terrorists create anxiety as anyone could be terrorists. They are hard to identify. Normal people could be terrorist, but they do not have a special look telling that they are terrorist, they could but at anywhere and anyone. Due to attack, terrorists forces war to break out between states. If a group of terrorist from Iraq attack PWC in US, and they just escape to another country, When US forced Iraq to take imprison the members of Al-Qaeda, but Iraq could nt get Al-Qaeda, then theres will be a conflict between these 2 nations, It might be a war between Iraq and US. Terrorist are dangerous because their attacks might have run wilder around one or two bombings or attack daily and Since the demise of USSR, terrorism has been wilder such as the Mumbai attack in 2008 were more than ten coordinated shooting and bombing attacks by Muslim terrorists from Pakistan. This attack kills at least 173 and 308 people injured. Other that the cases mention above, the list below shows the cases of terrorism attacks. Somalian pirates raid ,They attack ships not for any political gains or religious reasons but rather for financial problems. As of May 2, 2009, the pirates were reported to be holding 17 ships and around 300 crews. 2003 Marriott Hotel Bombings The 2003 Marriott Hotel bombing occurred on 5 August 2003 in Mega Kuningan, South Jakarta, Indonesia. A suicide bomber detonated a car bomb outside the lobby of the JW Marriott Hotel, killing twelve people and injuring 150. All those killed were Indonesian with the exception of one Dutch businessman, one Danish, and two Chinese tourists. The hotel was viewed as a Western symbol, and had been used by the United States embassy for various events. The hotel was closed for five weeks and reopened to the public on 8 September. 2004 Australian embassy bombing The 2004 Australian embassy bombing took place on 9 September 2004 in Jakarta, Indonesia. Madrid Train Bombings The Madrid train bombings consisted of a series of coordinated bombings against the Cercanà ­as (commuter train) system of Madrid, Spain on the morning of 11 March 2004 (three days before Spains general elections), killing 191 people and wounding 1,800. The official investigation by the Spanish Judiciary determined the attacks were directed by a al-Qaeda-inspired terrorist cell although no direct al-Qaeda participation has been established. Spanish miners who did not carry out the attacks but who sold the explosives to the terrorists were also arrested. Besides that,we also have the cases of 2010 Moscow Metro Bombings , TheMay 1998 riots in Indonesia, Pakistani state terrorism, State terrorism by Iran and State terrorism and Russia. USSR= TheUnion of Soviet Socialist Republics(USSR) was aconstitutionallysocialist statethat existed inEurasiafrom 1922 to 1991. ROE= Rules of Engagement = inmilitaryorpoliceoperations, therules of engagement(ROE) determine when, where, and how force shall be used. Such rules are both general and specific, and there have been large variations between cultures throughout history. Is there any more significant issues in Security issues? Terrorism is a significant issue in security issue, but there are more issues that serious than Terrorism. Terrorists are active, but they are not more dangerous as states. States have WMDs, but terrorists often dont. And the food security. China is becoming a developed country. Around the world, there are many states that are purchasing products (daily needs ) from China such as clothes, accessories, food and so on. The case of the Melamine incident causes people from many states avoid for buying the food products from china such as milk candies. Especially milk, in November 2008 China reported an estimated there are 300,000 victims causes by this Melamine incident ,six infants dying fromkidney stonesand otherkidney damage, and a further 860 babies hospitalized. We can see that many babies suffered from kidney problems after they took the milk powder. An infant still have many years to go, how could they survive in their future? This has affected the next generation. Besides that, Health issue is also concerning in security issue such as the SARS incident and H1N1 incident. Health issue can be define as problems concerning health which can lead to massive outbreaks that harms hundreds or thousands of lives. More than 5,300 SARS infections have been reported at the end of April 2003 in more than 20 countries so far, the most SARS cases are in China. The global death toll is at least 400, so far and the number climbs. The number of suspected and infected cases of SARS is tiny so far, compared to the 3 million people who died of AIDS last year, the danger of the SARS epidemic is significant. For H1N1, Although most cases are mild, these epidemics still cause severe illness in 3-5 million people and 250,000-500,000 deaths worldwide. On average 41,400 people die each year in theUnited Statesbased on data collected between 1979 and 2001.The latesr report from the CDC estimates that in the United States alone, as of March 2010, there had been about 12,0 00 deaths caused by swine flu. On January 18, 2010, the WHO Director-General also said the pandemic appeared to be easing in the northern hemisphere but could still cause infections until winter ends in April, and that it was too soon to say what would happen once the southern hemisphere enters winter and the virus becomes more infectious.Currently, there are 14,286 confirmed deaths worldwide. This figure is a sum of confirmed deaths reported by national authorities. Third, Natural disasters are also significant in security issue.Terrorism actions may be dangerous and claim dozens of lives, but natural disasters claims thousands or millions of lives. The weather nowadays changes very quickly,makes that natural disasters are more unpredictable and even more impossible to stop than terrorism such as Haiti earthquake, China Sze Quan 512 earthquake, Tzunami in Southeast Asia and Chille, floods in China Yellow River, Lahar in Tangiwai. Terrorists attack can be recovered from any of their attack less significant, natural disaster problems are more dangerous and bring more problems because natural disaster causes plagues, massive infrastructure damages and so on. Lahar is volcanic mudflow or landslide. This happened in 1953 Tangiwai disaster caused by lahar and in 1958,the Amero tragedy caused the town of Amero was buried and an estimated of 23,000 people were killed. Floods is also a serious security issue as in 1931, the great flood at Huang He caused death between 200,000 to 4,000,000 in China. Although issues caused by terrorism is worrying, security issues caused by natural disasters are more complex to deal with as these events are at most, completely unpredictable and there are no ways that the state can deal with the threat unlike terrorism. Conclusion It still remains difficult to say whether or not terrorism is the most significant or a more significant threat in security issues nowadays. This is because the security issues faced by one nation state may differ from the ones being faced by other nation states. Yes, globally, terrorism is a growing threat in security issues, however, due to globalization, and the rapid destruction of the environment caused by man, so is health and natural disaster issues as well. However, to make a sweeping statement to say that terrorism threats affect the whole world is difficult to say. Security issues faced in Malaysia may differ from security issues faced in the United States or even Africa. In a nutshell, terrorism is becoming a more significant security issue in the certain nation states but not in the whole world as there are other more significant issues that are out there as well.

Discuss the techniques Gaskell uses to present Margaret, Thornton and workers in the riot scene Essay

North and South is set in the mid nineteenth century at the time of the industrial revolution. It is an industrial novel, which means that it portrays the difficult lives of the working class during the industrial revolution. This was a genre with few female writers; due to the â€Å"seriousness† of the work, it was not considered appropriate for women. The riot scene is a watershed, a turning point, much like the industrial revolution in the 19th century. The themes are †¦ It is a book of contrasts. Mr Thornton represents the business-minded north and is juxtaposed with Margaret Hale who represents the rich, delicate south. The violence of the riot scene causes understanding and what the characters have done wrong. It shows us that our impressions of the characters are wrong and their impressions of each other. Everyone has misjudged each other. Gaskell is challenging her Victorian readers’ black and white stereotypes and asking them to revaluate their views. The North-South divide exists in Great Britain. It refers to both the economic and the cultural differences between South England and North. The North is usually seen as poorer and more left wing, and the South as richer and more right wing. The South can be seen as much more comfortable, and a place where a better class of people live, shown in the contrasting descriptions of Helstone and Milton. Helston is deascribed to be, â€Å"it really sounded like a village in a tale rather than in real life.† And the sky in Milton is described to be darker than Helston’s wintry blue, foreshadowing the later storm. This was particularly so in the Victorian period, that North and South is set right in the middle of, when the North became increasingly industrialised and polluted. In the novel the place that Margaret has grown up in, the fictional village of Helstone is in the South. It is a gentle place and is described as â€Å"like a village in a poem† which tells the reader how beautiful it is. However, Margaret’s first view of the industrial Milton (The Northern town that she moves to) is the â€Å"deep lead-coloured cloud hanging over the horizon† She dislikes Milton at first, but slowly falls in love with the spirit and enterprise of the people. She realises that behind the machines that seem to run Milton there are real people and families. Her friend Bessie helps her understand this. That’s why her views change. North and South argues that the Industrial North represents the future, with Margaret gradual conversion from Helstone to Milton. Milton is based on Gaskell’s knowledge of Manchester. At the time Manchester was the â€Å"jewel in the crown† of the industrial north. Mr Thornton is a factory owner in Milton who Margaret eventually falls in love with. He is described as having a sharp and angular face, making him appear chiselled, as if he is made from stone. This accentuates his tough inflexible nature. â€Å"as if they were carved in marble.† He is described as an â€Å"iron man† which could suggest his machine like qualities and industrialist nature which was common in the north during the Industrial Revolution. He represents the hard working Northern factory owners, business and shows that there were real men behind harsh masters. He is the opposite of Margaret. The riot scene is where Mr Thornton and Margaret are thrown together. This represents the union of north and south, and how they should work together and protect each other. In the riot scene Thornton changes from cold (before the scene) to caring â€Å"Miss Hale is hurt!† to romantic â€Å"You are the only woman I have ever loved! The women in the extract depend on him and his instructions, making them all typical of the time â€Å"Shut down the windows instantly mother† When Margaret is hit by the pebble it is like a wall between them (Margaret’s pride) has been broken, and it allows Thornton to step forward and take control. Another thing that allows us to see another aspect of him is that he takes lessons from Mr Hale, which shows us he is a sensitive man, and he is an unusual factory owner. The workers hate him, and view him as cruel and harsh. This is because most of his actions are fuelled by wanting more money, not humanitarianism. For example, when he installs a new fan in the factory. It makes the workers more comfortable because it reduces the amount of cotton in their lungs, but Mr Thornton did it because he wanted them to live longer, to maintain an experienced workforce. . He altered his chimneys which reduced smoke emission but this was to save fuel, not the environment. In the workers’ view they have an unfair deal. This is why they strike. After the riot scene the workers and Thornton better understand each other, because the workers see that he is human because of his love for Margaret. He is proud of Milton’s industry and he realises the extent of their desperation. Margaret is a very proud and strong woman. Other people view her as overly proud and judgemental. â€Å"always gave strangers the impression of haughtiness† â€Å"Her quiet coldness of demeanour he interpreted into contemptuousness.† She is an atypical Victorian woman because she is strong and complex, but in the riot scene she becomes a typical Victorian woman, who needs someone to protect her. She lets Mr Thornton tell her what to do. As a southern gentlewoman she views Milton as â€Å"regularly built† meaning everything is the same, and dull and boring. She sees the â€Å"hopeless streets† and regrets moving to Milton. She usually contrasts to Mr Thornton’s sister, Fanny, but in the riot scene she becomes more like her, being defenceless and acting on instinct, without careful measured thought. She is described as â€Å"far from regularly beautiful† which could also mean that she is far from regular in her actions and demeanour. When she does move to Milton she tries to make the most of it, instead of complaining about it. She tries to help people, and offers charity even though they don’t want it. This is different to Thornton, but it doesn’t necessarily make her better than him because it can seem condescending to whoever she decides to help. She doesn’t understand the Milton way of life and feels she doesn’t fit in, but when she visits Helstone again she realises she has changed, and she no longer belongs there. The reader sees, along with Margaret, that Helstone has always been to her a mythical place linked to her more closely with idyllic romantic dreams than with the realities of nineteenth-century life. When Thornton gives her the dead rose from Helstone it symbolises that Helstone doesn’t mean anything to her now, because she used to talk about the roses, but the rose is dead now, symbolising that her life in Helstone is no more. The workers are considered by the factory owners to be animalistic and unthinking, represented by Gaskell’s use of language, â€Å"fierce growl† â€Å"troop of animals†. Higgins is the atypical character in that group because he is clever. He is a union leader and naturally takes control. He is the voice of the workers. He is not in the riot, and is very angry that the strike has broken. He represents change, passion and aggression. He is bullying. In the riot scene Gaskell uses descriptions of the weather to represent the idea of the workers as a gathering storm â€Å"roll of the tempest† The riot scene is a turning point in the novel. It is the point where Gaskell makes her main point about society at the time. The characters weaknesses and strengths are showcased and Margaret and Thornton become symbols of society at the time. The characters that before had all been so complex and unusual become more archetypal and in keeping with the more common character type. They all change and become more human, allowing them to connect. Only when they let their guard down can they understand. It is hot at the beginning of the extract because a storm is brewing, both metaphorically and physically. The feeling of the extract changes a lot, one of the more important and obvious place is where Thornton runs downstairs to the workers. The section is in short segmented sentences so it’s a list and reads really quickly. It creates the effect of a rush and the reader feels the anxiety of the characters. Another point where the tension and atmosphere change is where Mr Thornton makes his declaration of love to Margaret when she has been hit with the pebble. The symbolic value of this is that the wall between them (their cold exteriors) has been damaged and so their emotions can leak out. It becomes much more romantic. Metaphors are a key part of the riot extract. One of the ongoing ones is of the workers being animalistic, with them being referred to as â€Å"brutes† and â€Å"fierce†. They also â€Å"growl†. This makes us fear for the safety of the characters, as animals are unpredictable. The workers contrast to Higgins because he acts rationally, in a carefully thought out way but the rest of the workers act on instinct, like animals. We feel sorry for them because of their unthinking nature and we feel scared of them because of the threatening vocabulary used to describe them. There are constant references to a storm, for example â€Å"the first slow-surging wave† This is referring to the workers and makes the reader think of them as powerful and unstoppable. â€Å"towards one point† means the workers are focused on Thornton, and that there is no going back. This makes the reader feel worried for Thornton. The feeling of going past the point of no return is perhaps Gaskell referring to Victorian society, and what may occur if the misunderstanding carries on. Symbolism is used a lot in the riot scene. There are symbols of division â€Å"mighty fall of the ponderous gates†, desperation â€Å"unearthly groan†, and passion â€Å"you are the only woman I have ever loved!†. It is evident that the idea of division becomes more pronounced in the riot scene. For example the gate being broken is symbolic of the divided breaking down the walls of society. Many conflicts happen in North and South. Some of them are ongoing, like with Margaret and Mr Thornton. Some of them burst suddenly, like in the riot scene between Mr Thornton and the workers. These two conflicts are linked by the cold feelings, which change after the riot scene. Conflict is one of the main themes of the book. The riot scene causes conflict because it forces people together and forces debate between people. There is no fight between the workers and Margaret but still she is hurt. They have stepped outside of the set conflicts and so Mr Thornton is angry. This prepares us for reconciliation because their anger has peaked and will now decline to a flat and will become steadier. Margaret’s brother Frederick is involved in a mutiny, and is held responsible for it and exiled from England. It is a similar situation to the workers, which is one reason why Margaret understands their point of view. Gaskell uses many techniques to present Margaret Thornton and the workers. She is commenting on Victorian society that this misunderstanding of North and South is wrong and that they should try harder to understand each other.